IzzitGreen Business Rewards was founded on a core group of observations and beliefs about how business and sustainability impact each other.

We’ve always been intrigued by the choices business owners make (and don’t make) when it comes to running environmentally sustainable companies. More specifically, we’ve focused in on how owners and managers of small and medium sized companies can overcome the barriers between their fundamental desire to operate in a way that’s earth-and-people friendly, and the often difficult realities of turning that desire into good practice.

Simply put – IzzitGreen was founded to help businesses overcome the obstacles between ‘I care about the environment’ and ‘I’m really busy running my business.’

1

Business cares about the environment and sustainability:

Business leaders care about the environmental impact of their business activities, and most well-run organizations have already made some degree of change to their practices to show a commitment to reducing their environmental footprint.

2

Most would love to do more than they already are:

The sustainability changes made by most businesses fall short of what their leaders want to achieve, and most would do more if the barriers of cost, confusion, time and trust were reduced for them.

3

Every business has unique sustainability challenges & opportunities:

To say that the environmental impact of different business types manifests in many-many different ways is a huge understatement.

4

‘Green’ isn’t a simple, universally defined concept:

There’s no formula for ‘a great-green business’, so we all need to consider sustainability in the light of the individual business, business leader or consumer the business serves. Although there are universal variables at play, we all have our own priorities and criteria for determining ‘green’.

5

Business owners are not just pants – they’re a smarty pants!

Business owners, managers and leaders are smart, driven and know their business better than anyone else.  So if they’re given access to great ideas, insight, stories and methods, they’ll figure out which ones make the most sense for their biz.  This goes for all aspects of the biz – and especially applies to sustainability.

6

Big ol’ Gaps:

All that being said, there are still huge gaps between business owners’ sustainability ideals and their practice. We’re talking about all kinds of gaps in the interface between business leaders environmental concern and the day-to-day effort of running a great business. Things like expertise, money, time, trusted sources, priorities and the ability to distill true benefits from hype.  These gaps are real, and at minimum, they create hesitance and lack of simple but decisive eco-choices by businesses.

7

Green Business is Good Business:

Forget for a moment the big picture nature of this point, and focus instead on the simpler connection between greener business and so many good business variables. Do this, and you’ll start to see the world through Izzit’s eyes.  The hallmarks of a good business – things like customer focus, attention to detail, quality, real value, fairness, long-term vision – are all strongly aligned with green business practices.

Put simply: When you see a green biz, you know you’re also looking at a good biz. Other good businesses see the same thing, and good biz really prefers working with other good biz.

7

Green Business is Good Business:

Forget for a moment the big picture nature of this point, and focus instead on the simpler connection between greener business and so many good business variables. Do this, and you’ll start to see the world through Izzit’s eyes.  The hallmarks of a good business – things like customer focus, attention to detail, quality, real value, fairness, long-term vision – are all strongly aligned with green business practices.

Put simply: When you see a green biz, you know you’re also looking at a good biz. Other good businesses see the same thing, and good biz really prefers working with other good biz.

Tantalizing But Daunting

Those observations?! They provide a tantalizing but potentially daunting opportunity for Izzit to create a service that matches the environmental concerns, expertise, opportunities, markets, financial resources and opinions of business managers who want to be greener but are really super-busy growing their biz.

Impossible, right? It is, if that was the way Izzit really looked at the problem, but the sasquatch is clever (and a bit an ‘outside the fur’ thinker). Izzit sees the problem differently.

What Izzit Sees

Izzit sees tons of businesses that want to be greater and greener and are working hard to do both every day. Great-green businesses that, if properly wrangled into a group, would create an grand collection of great-green companies that other companies (we’ll call them ‘service providers’) would love to do business with.  So much so, that those service providers would craft fantastic deals for those great-green companies that’d only be available to those companies, and would even provide those great-green companies with additional rewards so they could become even greater and greener every day!

Izzit sees himself as the pied-piper of great-green business. He wants to make it easy for companies to use their strengths (environmental concern, business knowledge, attractiveness!) to grow even greener and stronger.  Izzit also believes that his service  shouldn’t cost businesses a thing to take-part in.

The Clever Sasquatch

Turns out, Izzit’s been right from the jump. Service providers do find great-green business really attractive, and are willing to offer awesome deals and rewards to attract those businesses as customers.  That’s why we’re now starting to gather as many great, green businesses as we can for Izzit’s network of great-grean members.

Izzit told us: Make it easy. Make it free. Make it valuable. It’ll be green.